The branding for Lumity’s M&N Supplement for Men was meticulously crafted to embody the themes of strength, energy, and power, in line. This project entailed the creation of a distinctive sub-identity that speaks directly to a male audience, while maintaining a cohesive connection to the broader Lumity brand. The design is both robust and sophisticated, ensuring that the supplement stands out on its own. Comprehensive branding guidelines, alongside strategic social media and web design, were developed to ensure a unified and compelling brand presence across all touchpoints.