I’m a multidisciplinary senior designer specialising in brand identity, digital design and packaging across beauty, wellness and lifestyle consumer brands. I translate brand narratives into visual identities and design systems that shape how brands are expressed across touchpoints, ensuring they feel distinctive, intentional, and aligned with their audience. I combine strategic creative direction with hands-on design execution to develop impactful brand experiences from concept through to rollout.

With 8+ years of experience and an MA in Communication Design, I focus on creating thoughtful brand identities that balance storytelling, craft, and commercial impact.

Current role: Senior Designer - Design Lead at Wunderbrow / KF Beauty