Dolci Beauty

Logo Design | Brand Identity | Website Design

Dolci Beauty is a lip-focused beauty brand inspired by the sensory language of indulgence and dessert culture, developed to feel expressive yet refined.

The project involved creating a cohesive brand identity and digital experience for a Gen Z and millennial audience. The visual system combines a restrained palette of deep reds, pinks and neutrals with Italian-influenced typography, balancing expressive character with modern refinement.

The website was a central output of the project, designed as an immersive digital expression of the brand.
It uses editorial composition, structured hierarchy and tactile visual elements to establish a playful atmosphere while maintaining usability and clear navigation.