Dolci Beauty

Art Direction | Website Design | Brand Identity

At Dolci, beauty is meant to be savoured. Inspired by the pleasure of indulgence and the timeless allure of desserts, the brand’s manifesto celebrates lips that are irresistible and meant to be kissed.

For this project, I focused on developing the art direction and overall style, creating a design that resonates with a contemporary audience of Gen Z and millennials. The refined color palette of deep red, pink, and beige, combined with Italian-inspired typography, captures their desire for playful yet sophisticated beauty.

In addition, I led the creation of the website, delivering a seamless user experience that blends editorial-style imagery and rich textures. The result is a cohesive and captivating brand that speaks to a new generation of beauty lovers—effortlessly cool, indulgent, and unmistakably modern.