Abnormal Psychology
Editorial Design for Academic Publishing
Complete design system for an academic psychology publication, encompassing book design, learning tools, iconography and merchandise. The visual identity translates complex psychological themes into a clear and cohesive system, unifying editorial structure with supporting educational and experiential assets.
Colour, icons, type and image were used in calculative aesthetic and cognitive choices to help readers effectively decode the complex scientific context of the publication. Classification and nomenclature systems were also used to enhance and improve the reading environment that allows for easier absorption of the content by the student. Recognising the higher aesthetic expectation of a youthful target audience, allowed the new design to be more experimental without sacrificing, but rather enhancing, its functionality.
The final result is an innovative textbook that focuses on information hierarchy and the ideal use of the architectural landscape of each page in order to provide an improved reading and studying experience to students.
Abnormal Psychology: The Study Set
The primary readership for Abnormal Psychology is young university students, a group with increasing expectations for visually engaging and thoughtfully designed learning materials. In response, a small visual identity was developed and extended across a study set, including a presentation box, study cards, and supporting merchandise.
This system expands the publication beyond a traditional textbook, positioning it as a cohesive learning experience. By integrating educational tools with a unified visual language, the project transforms the book into a more engaging and collectible product aimed not only at psychology students, but also at those with a broader interest in the subject.
