Abnormal Psychology: Book Redesign
This brief was to redesign Abnormal Psychology, a complex academic textbook from Princeton University Press. The original book was over-designed and gave little value to information hierarchy or the optimal reader experience. This redesign project, placed the needs of university students in the centre of all design decisions, Various informational and decoding systems were created allowing readers to read the book in many ways, depending on their needs, thus, eliminating a compulsory linear narrative.
Colour, icons, type and image were used in calculative aesthetic and cognitive choices to help readers effectively decode the complex scientific context of the publication. Classification and nomenclature systems were also used to enhance and improve the reading environment that allows for easier absorption of the content by the student. Recognising the higher aesthetic expectation of a youthful target audience, allowed the new design to be more experimental without sacrificing, but rather enhancing, its functionality.
The final result is an innovative textbook that focuses on information hierarchy and the ideal use of the architectural landscape of each page in order to provide an improved reading and studying experience to students.
Abnormal Psychology: Study Set
The readership forAbnormal Psychology are mainly young university students. This target group has more expectations and requirements for the aesthetic part of the book. With that in mind, in addition to the more youthful style of the new design, a small visual identity was also created and applied on a gift set box that includes the new book, study cards and merchandise.
Through this additional material, the book ceases to be just a learning tool, and becomes a recognisable and more attractive, innovative product intended not just for psychology students but for enthusiasts of the subject.
